The project provides a snapshot of contemporary design for children and aims at moving this young, emerging creative scene into the center of public attention. An elegant apartment on the third floor of a residential building, located in a veryexclusive area in the heart of Milan, will open the door to the international design for the little ones, but also to contemporary artists, publishers and food installations.
The exhibitors have the opportunity to present their products on a large area of 200 square mts. The exhibition area is the representation of a living space. The single rooms are arranged as children’s rooms. It is all about interpreting the living environment of children. Besides furniture the event also features the objects that surround kids in their daily life.
The bedroom represents for a kid what the whole house is for an adult: a safe and cozy place where to find protection from the outside words. It is lived by useful tools for every day life and new adventures. To be able to design a good children’s bedroom it is necessary to have elements of the child developmental process.
Kids room – ZOOM! Furniture and objects contribute to building up the material world around a child and are therefore significant carriers of meaning. Whether crafted by hand or industrially manufactured, pieces of furniture and objects for children reveal a lot about adults’ attitudes towards the physical and mental development of children. When designing for kids, one has to consider various factors: intimacy and the system within a family, power, autonomy and personal territory, learning and, above all, the significance of playing.