From 17 to 22 April 2012
Milan, via Mellerio 1 & via GB. Vico 1, MM2 S. Ambrogio
From 11am to 7pm / opening April 17, 6pm
Following on from last year’s success, kidsroomZOOM! returns for the Milan Design Week. Once again, kidsroomZOOM! showcases the most innovative and exciting products for you to design the perfect living space for your children. kidsroomZOOM! 2 offers a full spectrum of creative inspiration – from design to contemporary art, from fashion to books, from cookery to learning labs – providing you with the ideal opportunity to find everything you need to create a magical paradise for your children.
In this time of social and economic difficulty, kidsroomZOOM!’s philosophy remains the same. We firmly believe that the experiences of our childhood are what make us into the adults we are today. Just as the artist Maurizio Nannucci declared: ‘All art has been contemporary,’ so our motto is: ‘All adults have been children.’ Even when everything seems against us, we know how important it is never to give up on our dreams. And that is precisely why we decided to adopt the name of an amazing new product that we will be exhibiting: a sledge on wheels – that even a lack of snow can’t stop – which was created by the Polish designer Szymon Hanczar and christened: WE NEVER GIVE UP!
Now in its second year, kidsroomZOOM! will be held in a new location at via Mellerio 1, where is located a stunning apartment building dating from the late-1970s. This inspirational setting will be styled to create the perfect house for children: a place in which to play and grow, learn and observe; a place in which little ones can become king or queen of their own dominion. For we believe that every child should have the opportunity to develop their imagination and creativity in an environment that surrounds them with toys and objects that can assist them in their growth. The effective planning of such a space requires a clear understanding of the key developmental stages in childhood. kidsroomZOOM! will exhibit designs and projects that offer innovative solutions and utilize materials that have been specifically chosen to stimulate your child’s creativity and independence, helping them through these fundamental years while they play, learn and grow.
Participating designers include:
aboutSTEK (NL); AL2698 (I); at once for L’EDITO (FR); Studio Alburno (I); Alicucio (I); Tina Marie Bentsen (DK); Collective Paper Aesthetics (NL); Fabulous Goose (DK); Furf Design (BR); Georges (F);Marika Giacinti Paris (F); Martina Della Valle (I) Girandolo (I); Studio Caroline Gomez (F); Gommini (D); Szymon Hanczar (PL); Kalon Studios (USA) kidsonroof (NL); Leka Sweden (S); Les M Studio (F); Ligne Noire (I); LILIANE (NL); Little Horse + Baby Beuys (HR); Beatrice Mezzanotte for Mezzanotte Store (I), Momoll (CH) for Mia Collezioni per Bambini; Moresi for Brebì (I); Move-it (UK); MV% Ceramics Design (I); NONAH! (F); Numero 74 (I); Oeuf (USA) for Le Civette sul Comò; Pete Oyler (USA); perludi (A); Maria Piovano (I); Pixelsxl (ES); Pret a Jouer (I); Punch’n’Cuddle (UK); Rijada (LV); Daniel Rossi (NL), Flavia Ruotolo for Peridea (I); Antonio Scarponi (I/CH); Smiling Planet (USA); Sophie – Vulli (F) for Parents Milano; Kurt Stapelfeldt (ZA); Stella Stellina (I); Studio Maartje Steenkamp (NL); Fränze Straessle (D); Kostas Syrtariotis kdsgn (I); Tattly (USA); YellowOffice (I), Vitra (CH); ZÜ (F)
Download English press release